When it comes to content marketing, it’s easy to emphasize content creation. While creating quality and unique content is an important part of the process, there’s a second half to the content marketing equation: spreading the word.
The purpose of content marketing is to attract potential customers to purchase your product or services. To do that, you need to reach out to those prospective customers through different avenues. If you think you can just post your content on your blog and have customers find you, your sales numbers will show you how mistaken that thinking is.
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To meet your sales goals, you need to utilize as many online avenues as you can to get your content out to the world. Here are some methods you can use to spread your online content:
Publish on other websites — One way to get your content out into the world is to guest guest post on another website. While this may seem counter-intuitive at first glance, contributing guest blogs to other websites can help build your SEO, while also generating traffic to your website. Most of these websites will allow you to put a byline and tagline, saying where the content is coming from, allowing you to immediately tap into their existing audience. However, it’s important to make sure you are working with a website that shares your target audience. Otherwise, posting on their website will do you no good.
Social media updates — Social media is one of the most important tools you can use to spread your content. A lot of people, especially young adults and teenagers, use a large variety of platforms to communicate with friends and loved ones and to follow businesses or products they love. Keep in mind that specific demographics tend to congregate on particular platforms. Depending on your business, you may not need to have an account on Facebook, YouTube, Instagram, Twitter, and LinkedIn. Pick a platform that works for you. Whichever platforms you choose to go with, make sure you are posting regular updates and also finding ways to engage your followers on the platform.
Email newsletters — Email marketing is still a very effective way to reach potential customers. The major benefit of using email is that you already know these prospective customers are interested in you and your products because they signed up voluntarily to be part of your mailing list. You can use email marketing to talk about products and deals. You can also use it to announce new content on your blog, which can help drive traffic to your websites and create conversions.
By getting out of your comfort zone and using methods you haven’t explored before, you can more effectively share your content among larger audiences of potential customers. Taking these kinds of chances will give you a better idea of what kind of avenues work well for your business and what you should spend more effort on when it comes to your content marketing strategy. And with that effort may come great reward.