Looking for untapped SEO opportunities? You might be surprised by the power of “zero to low-volume” keywords. While most websites chase the same high-volume terms, many successful SEO strategies include keywords that tools claim no one is searching for.
Let’s explore why these overlooked keywords could be valuable for your website-and how to spot the ones worth targeting.
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Why Search Tools Get It Wrong (And Why That Matters)
When you check keywords in tools like Ahrefs or SEMrush, seeing “0 monthly searches” might make you skip to the next option. After all, why create content no one’s searching for?
But here’s what most website owners don’t realize: these tools often miss significant search traffic. They rely on limited data sources, use broad estimates, and sometimes completely overlook growing search terms. Even Google admits its own keyword data is just an estimate.
For your website, this means potential traffic your competitors are ignoring-simply because they trust these numbers too much.
Three Types of Low and Zero-Volume Keywords That Matter
Specific, targeted keywords often show low monthly searches in SEO tools. Although not every low-volume keyword is worth your attention, there are certain types that consistently deliver valuable traffic.
Here are three types worth your attention:
- Question-based keywords : When someone searches “will gaming chairs fit through doors,” they need a specific answer quickly. While tools might show just 50 searches monthly, ranking for these terms is often easier and can land you featured snippets.
- Specific product keywords : Searches like “coffee maker under $50” mean the person is ready to buy. They already know what they want, so these keywords often lead to better conversions.
- Trending keywords : Terms like “best apps for AI art” might seem new and have low search numbers now, but they grow fast as trends catch on. Jumping in early can give you a big advantage later.
How to Find Zero and Low-Volume Keywords
We’ve seen plenty of high demand keywords that you just know are searched hundreds of thousands of times, but the tools say “0 – 10.” So, “zero” doesn’t really mean zero.
Now that we know why zero to low-volume keywords matter, let’s talk about how to find them. You can use everyday tools and simple strategies to uncover the terms your audience is searching for. Here are a few ways to get started:
1. Use Google’s Features for Ideas
Google gives you clues if you know where to look. Type a broad keyword into the search bar and autocomplete will suggest related phrases. These suggestions often include specific, low-volume queries that tools overlook.
Scroll down to the “Related Searches” section on the results page. This area is another way to see what people are searching for but in slightly different ways. It’s a fast way to gather ideas that align with user intent.
2. Check Your Google Search Console
Your own data is a goldmine for finding underutilized keywords. Open Google Search Console and look at the queries driving traffic to your site.
You’ll likely find long-tail terms you hadn’t considered, often buried in low-ranking positions. These are great opportunities to optimize existing content or create new posts targeting those phrases.
3. Explore Online Communities
Reddit, Quora, and niche forums are filled with real conversations. People ask specific, detailed questions that reflect what they’re curious about.
Search for threads in your industry or use subreddit search tools. For example, a quick search for “beginner guitar tips” might reveal unique phrases like “how to play chords with small hands” that you can turn into focused content.
4. Listen to Customer Questions
You can also find keywords by listening to the questions your audience asks directly. Think about emails, customer service chats, or comments on your social media.
If someone asks, “What’s the best way to keep my plants alive in winter?” that’s a ready-made keyword. Answering these specific questions in your content ensures you’re meeting real needs.
How to Prioritize Zero to Low-Volume Keywords
You’ve found a list of keywords-great! Now, it’s time to figure out which ones deserve your attention. Here’s how to focus on the most valuable ones:
Pick What Matches Your Goals
Choose keywords that align with your content or business objectives. Selling products? Focus on keywords with buying intent, like “best eco-friendly water bottles.”
Look for Easy Wins
Check what’s already ranking. If the top results are weak or outdated, it’s a great chance to create something better.
Combine Similar Keywords
Group overlapping terms into one piece of content. Instead of creating separate posts for “best hiking boots under $100” and “budget-friendly hiking boots,” combine them into one comprehensive guide.
What to Skip
- Keywords outside your niche: Even if they sound interesting, irrelevant keywords won’t bring in the right audience.
- Too many similar keywords: Targeting the same topic repeatedly can confuse search engines and hurt your rankings.
Measuring Zero to Low-Volume Keywords
Track how your zero-volume keywords perform to ensure they’re pulling their weight.
Use tools like Google Analytics to monitor traffic, bounce rates, and time on the page. If people are staying longer or clicking through, you’re on the right track.
For ranking insights, Ahrefs or SEMrush can show if these keywords are gaining ground. Check for conversions too. Sales, signups, or other actions mean these keywords are truly paying off. Not sure what Ahrefs or SEMrush are or how to interpret the data? A search engine optimization agency can be a valuable asset to your SEO campaign.
Make Low-Volume Keywords Work for You
You’re ready to turn zero-volume keywords into your secret traffic drivers. Start by targeting specific, actionable phrases and creating content that speaks directly to your audience.
Monitor their performance over time and refine your approach as you see what works. You can also explore new trends to stay ahead of the curve and capture fresh opportunities.
If you’re unsure where to begin or need extra guidance, consult with a professional SEO company. They can help fine-tune your strategy and execute it effectively.
Don’t ignore these hidden gems-make them part of your strategy to avoid missing out on low-hanging fruit with high potential.