Over the last year, Google has continued to increase transparency for webmasters across their various platforms. First, there was an increase in shared data across Analytics and Webmaster tools. Now, your Pay Per Click campaign can show you keyword suggestions based...
As social media outlets continue to compete in offering the most flexible solutions for immediate news distribution, Facebook has recently thrown their hat back in the ring. Similar to an existing Twitter option, Facebook now lets publishers use an embed feature that...
If you weren’t aware, e-commerce sites can take advantage of a few elements that content-only websites cannot. You may notice some websites show up with an extra item or two associated with their search results, like ratings. These markups can be accomplished by...
Speaking of Google, they’re starting to pay more attention to mobile website variations. Google’s Webmaster Central Blog commented that they “plan to roll out several ranking changes in the near future that address sites that are mis-configured for...
For the last two years we’ve strongly encouraged clients to stay up to date on press releases so that we can use that content for various purposes. We often take snippets of press releases and multi-purpose them for other content fulfillment. With Google...
Google continues efforts to build up the diversity of their services, as well as reinforcing brand usage. This double-dip approach has its latest incarnation with “Conversational Search.” At a recent conference, Google announced this new feature which...
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