What is Schema Markup? Schema is code that is added to your website to provide better context to search engines. Using schema markup helps search engines better understand your content and helps them showcase it within search results. Examples of schema in action If...
AI Optimization Executive Summary AI has changed how people search for information. Whether someone asks ChatGPT a question or uses Google’s AI features, they’re getting answers pulled from what AI systems consider authoritative sources. This case study...
Yes. But you’ve probably heard the opposite. Before we get into how funnels can now be optimized for search engines, let’s go back a few years to understand where the current misconception came from. Funnel Platforms Are Built for Funnels Sales funnels and SEO are...
For years, Facebook (now Meta) ads were the go-to for entrepreneurs eager to generate leads. Their appeal was undeniable: Access to a vast and growing user base Budget-friendly campaigns Niche-targeting capabilities Easy setup and monitoring But as the digital...
Click, scroll, gone. It’s a scenario every site owner dreads. Visitors arrive, take a look, and then disappear. Although it’s normal for some visitors to leave, a high bounce rate can mean something’s missing. In this guide, we’ll walk you...
You’ve heard about the long-term advantages of search engine optimization (SEO) over paid advertising, and you’re intrigued. SEO offers a way to generate organic traffic and leads without endlessly paying for every click or impression. Best of all, organic...
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