SEO Tips
and internet marketing news
SEO Tip: Start with the Basics
Search engines will always favor some basic elements. By taking advantage of that understanding, you can have consistent growth over the years without having to understand all of the super-technical aspects of SEO. Visitors don't like a slow website, so neither does...
Content strategizing with the Utah Jazz
Today I had a great lunch with the e-commerce/merchandise buyer team with the Utah Jazz, our newest client at SEO National. We started mapping out the content strategy for Utah Jazz's "Team Store." We started by aligning player-specific topics with merchandise to...
Resources for Online Visual Content
Visual content is one of the most effective marketing tools. It is used on social media platforms, blogs, online articles, and across web pages. Visual content, from images to videos, animations to presentations, and charts to infographics, could make or break your...
Excited to Work with the Utah Jazz on SEO
I’d guess it was about 28 years ago that I went to my first Utah Jazz game. They played the Denver Nuggets. Never would have guessed two decades later I’d build an internationally respected SEO company with SEO National, and one more decade later that the Utah Jazz...
Want Results? Use Images
We live in a new and dynamic era when almost everybody carries a smartphone, which they use to snap pictures of anything that captures their fancy. The photos often end up on social media posts for all to see. The proliferation of cameras has given rise to the...
Should Your Domain Name Contain Keywords?
An Exact Match Domain (EMD) is a domain name that uses keyword or keyword combinations with the intent of optimizing the site for search engines. For many years, exact match domains were popular as people believed they would help their websites ascend the search...
Can My Website Succeed Without Backlinks?
Most SEO experts agree that backlinks help increase your rankings. However, they’re not the only option. There are other ways of generating organic traffic, especially for websites that are just starting out and are not in a position to invest in backlinks. Here are a...
SEO National’s Damon Burton Featured by SEO Roundtable
Well this is cool. I woke up this morning to be featured by SEO Roundtable. "Damon Burton - The Search Community Honors You" What a privilege to be recognized. If you’re not familiar with SEO Roundtable, it’s one of the top online communities and publications for SEO...
Is off-page or on-page SEO more important?
I had someone ask me today, "Is off-page or on-page SEO more important?" It opened up some good dialogue that I often have with others and I wanted to share my answer. Long-term, off-page optimization will (usually) contribute more to growth than on-page. But off-page...
SEO vs. Traditional Marketing [infographic]
Not everybody must be familiar with search engines even though they are using Google, Yahoo or Bing. If you want to be on top of the results page of these search engines, you must do search engine optimization. Why is it different than traditional marketing? Read this...
Keyword Research Made Easier
If you’re putting off keyword research because it sounds overwhelming, you might be overthinking it. Keywords capitalize on search terms that people use to find what they are looking for on the Internet. Keywords can improve your search engine rankings and drive users...
Is Your Website Responsive?
When people want information, they want it instantly. They may search for answers in the middle of a shopping center on a smartphone or in the family room on a laptop. Regardless of the device or screen size, they want to be able to pull up accessible, user-friendly...
How to Write Irresistible Blog Posts
It's a proven fact that companies that blog get more traffic. Blogging can be a valuable practice but only if that traffic equates to sales. If you would like to increase your blog’s readership, try these tips: Be consistent – The more often you update your blog, the...
2 Tips to Attracting Local Customers Through Localized SEO
If you are a small business owner, it is important to optimize your SEO strategies to attract the people who are searching for your business locally. The competition for local SEO is heating up, and you must be on top of the rankings if you want to be noticed by...
Blogging = An Opportunity to Connect with Customers Emotions
The advantage of content marketing (blogging) over traditional advertising is that it allows you an opportunity to connect with your readers. When you write on a topic that solves their pain points you create a unique emotional experience that straight up ads could...