Enterprise SEO Expert Tips
and internet marketing news
When Do You ‘Need’ SEO?
Bootstrapped startups have their place, and many of us, including myself, have gotten our start as one. But to have access to search engine optimization (SEO) that genuinely helps businesses grow, there are no cheap or free routes. It all boils down to one thing:...
Google Penalty: How Do I Recover?
If your website is experiencing a sudden and significant drop in web traffic, there is a good chance your website has been penalized for violating at least one of the search engine guidelines. There are other possible reasons for a drop in traffic such as problems...
2020 Internet Marketing Trends From 20 Experts
In today’s world, a business’s success often depends on the strength of its online presence. But establishing that presence means keeping up with the latest and greatest internet marketing trends—which are ever-changing. We asked internet marketing professionals in...
Good SEO Strategies… and Some Bad
Search engine optimization can be a fickle mistress. It might feel like you are working your tail off for months to create, create, create and optimize, optimize, optimize just to find that you’ve only risen a few spots in the rankings. That can be disheartening, to...
Are You Using Internal Links the Right Way?
If you’re a novice online business owner, you may already feel a little overwhelmed by the prospect of everything you need to do to get your company off the ground. In the beginning, your primary focus is probably inventory acquisition, public relations, and...
Nine Questions To Help You Identify A Good SEO Company
We live in the era of the fake guru. They are all over social media, with promises that they have hacked the code for success if you adopt their simple system for a low price. The good news is that with the right questions, it’s not hard to sniff out if an SEO company...
3 Tips for Becoming a Successful Content Creator
Want to be a better person? Think calming thoughts when road rage threatens to take the wheel. Want to become a better parent? Read with your child every day. Want to be a better dental patient? Brush twice a day and floss daily. The same principles apply for...
![Top Google Searches 2019 [infographic]](https://www.seonational.com/wp-content/smush-webp/2020/01/top-Google-searches-2019_header-400x250.jpg.webp)
Top Google Searches 2019 [infographic]
2019 offered people from different places and spaces new things to talk about. Thanks to social media and search engines, new things have been learned. What have you looked up most during the past year? It could be any category or specific names of persons that can be...
Recession-Proof Marketing: The Value of Trust in a Down-Turn Economy
Hello 2020! Not only will the New Year usher us into the next decade, but it also marks a major milestone for the U.S. economy. For the first time in nearly two centuries, our country has gone an entire decade without slumping into a recession. This hasn’t happened...
Constant Connectivity Does Not Equal Productivity: Two Surefire Tips To Reclaim Your Personal Life
You've started a business. It's a dream fulfilled and a chance to achieve success on your own terms. So why does it sometimes feel like your business is running you? Work-life balance is tricky to pull off in any job, but especially when you're your own boss. Your...
SEO Tip: How to Improve Your Website’s Page Speed by Optimizing Images
Increase your SEO visibility by improving your image optimization. In this video we walk through: Why change images from png to jpg jpg files are lighter than pngs (unless transparency is needed) How to find and why to scale images Three images were originally sized...
Fix Video Markup Errors from Google Search Console : Video Schema
Have you been getting some of these warning from Google Search Console, "Fix Videos markup!" Google Search Console video markup errors: Let's open the videos report. Let me tell you what it's all about and how to fix it. First, you get an email that says you have...
How to Add Review Stars to Google Results
Ever wonder how to get these cool review stars in your search results? In the video below I explain how you do this on a Wordpress site using a plugin called WP Customer Reviews. Not using Wordpress? No problem. Still watch the video so you learn how the stars are...
How to leverage other people’s audiences to your benefit
Ready to learn a strategy to get other people in your industry to link to you and pimp you out on social media to their existing audience? Let's start by looking at this sample link to see what the strategy of leveraging other people's influence looks like. Yesterday...
Changing Content Strategies is Scary
Change is scary. Especially when money is on the line. Your money. Your customer's money. Always the one to try and be proactive about shifts in search engine optimization, I recently made a major overhaul to my company's content strategy. SEO National would no longer...