SEO Tips | Search Engine Optimization Blog

Recession-Proof Marketing: The Value of Trust in a Down-Turn Economy

Hello 2020! Not only will the New Year usher us into the next decade, but it also marks a major milestone for the U.S. economy. For the first time in nearly two centuries, our country has gone an entire decade without slumping into a recession. This hasn’t happened...

Constant Connectivity Does Not Equal Productivity: Two Surefire Tips To Reclaim Your Personal Life

You've started a business. It's a dream fulfilled and a chance to achieve success on your own terms. So why does it sometimes feel like your business is running you? Work-life balance is tricky to pull off in any job, but especially when you're your own boss. Your...

SEO Tip: How to Improve Your Website’s Page Speed by Optimizing Images

Increase your SEO visibility by improving your image optimization. In this video we walk through: Why change images from png to jpg jpg files are lighter than pngs (unless transparency is needed) How to find and why to scale images Three images were originally sized...

Fix Video Markup Errors from Google Search Console : Video Schema

Have you been getting some of these warning from Google Search Console, "Fix Videos markup!" Google Search Console video markup errors: Let's open the videos report. Let me tell you what it's all about and how to fix it. First, you get an email that says you have...

How to Add Review Stars to Google Results

Ever wonder how to get these cool review stars in your search results? In the video below I explain how you do this on a Wordpress site using a plugin called WP Customer Reviews. Not using Wordpress? No problem. Still watch the video so you learn how the stars are...

How to leverage other people’s audiences to your benefit

Ready to learn a strategy to get other people in your industry to link to you and pimp you out on social media to their existing audience? Let's start by looking at this sample link to see what the strategy of leveraging other people's influence looks like. Yesterday...

Changing Content Strategies is Scary

Change is scary. Especially when money is on the line. Your money. Your customer's money. Always the one to try and be proactive about shifts in search engine optimization, I recently made a major overhaul to my company's content strategy. SEO National would no longer...

How to lose $1,241 a day in organic sales

Yesterday, I posted about how to double your traffic with a proper SEO strategy. Today, I show you the opposite. A lead came to SEO National after they made some mistakes that they needed correcting. More than a few. They made a lot of mistakes. ⛔️ entire site was...

Don’t be scared to make big marketing moves

Just had a call with a client that was scared a few months ago. They wanted to rebrand their company, which meant changing domains, content, everything. They were afraid it would ruin their search engine rankings. You can see on the chart below that towards the end of...

Strong SEO versus Good Website Design

Good website design versus strong SEO. It doesn't have to be one or the other. Here is how to balance creative work and technical SEO to conquer Google. Content is important, but the environment/design that you load your content is equally important. Search engines...

Writing consistently for SEO to conquer Google sucks.

Here's a way to unsuck it. Preparation is half the battle. Your brain will hurt less later on if you already know ahead of time what to write about versus coming up with a new topic on the fly each day. Content calendars are key. Start by mapping out your topics...

Why SEO Matters & Basic Factors

The world has transitioned from physical advertising to the internet, and that has significantly changed the landscape of how marketing is done. Unlike the traditional print and radio ads, SEO requires continual elbow grease in order to be successful. Why SEO Matters...

Indexing and Crawling: Is There a Difference?

Search Engine Optimization has become a thriving industry, which isn’t surprising because getting on the front of page of Google is enough to skyrocket any company’s revenue. This is why people are scrambling to crack the code of SEO and Google. Unfortunately, there...

What Outbound Links Can do for Your Business

If you know even a tiny bit about search engine optimization (SEO), you understand the value of inbound links ("backlinks") in boosting your rankings. Backlinks are when other websites point to your site. Google crawls these links, and if you have a lot of inbound...