SEO Tips
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3 Ways to Amp Up Your Social Media Campaign
Social media marketing is one of the most effective, free marketing solutions available to your business, but that doesn’t mean it’s a straight shot to success. If you’ve noticed that your social media campaign isn’t giving you the kind of returns that you want, you...
4 Red Flags To Avoid When Hiring An SEO Company
According to a Forrester study and Search Engine Land, "71% of consumers begin their journeys by using a search engine to discover new products and services, and 74% reported using a search engine for consideration and purchasing." If you're not showing up in those...
Can LinkedIn Really Help My Business?
You may feel that social media has no place in serious business, but you couldn’t be more wrong. Social media has turned the business world on its head and is directly influencing profits and returns. I’m not saying that your company needs a Twitter account, per se,...
Why is SEO important?
Many people have heard of search engine optimization, but not everybody knows exactly what it entails or why it really matters to a website. We asked other SEO companies to explain the specifics of SEO from their perspective and why they are significant when it comes...
The Do’s and Don’ts of Using Instagram Stories for Marketing
There is no denying the power of social media where marketing is concerned, but utilizing it to its fullest potential can be a challenge. Social media platforms are constantly changing and developing, so just staying on top of the technology can feel like a full-time...
Stay Away from these three Black Hat SEO techniques
Businesses looking for quick results may be tempted to resort to aggressive SEO techniques and tactics that do not obey search engine guidelines. Such practices are sometimes recommended by untrustworthy “experts” who don't have the patience wait for the results of a...
Top Four Myths About Google Ads
Let's cut to the chase. There are two ways to get your website listed at the top of a search engine. organically paid ads To reach the top of the SERP organically, you need to rely on Search Engine Optimization (SEO) techniques like tailoring your keywords to your...
SEO Trends for the New Year?
Search engine optimization has seen seismic changes in recent years, and there’s plenty more ahead. So how do you stay ahead of your competition? We asked SEO experts to share their predictions for 2020 search engine optimization trends. Here’s how they weighed in:...
When Do You ‘Need’ SEO?
Bootstrapped startups have their place, and many of us, including myself, have gotten our start as one. But to have access to search engine optimization (SEO) that genuinely helps businesses grow, there are no cheap or free routes. It all boils down to one thing:...
Google Penalty: How Do I Recover?
If your website is experiencing a sudden and significant drop in web traffic, there is a good chance your website has been penalized for violating at least one of the search engine guidelines. There are other possible reasons for a drop in traffic such as problems...
2020 Internet Marketing Trends From 20 Experts
In today’s world, a business’s success often depends on the strength of its online presence. But establishing that presence means keeping up with the latest and greatest internet marketing trends—which are ever-changing. We asked internet marketing professionals in...
Good SEO Strategies… and Some Bad
Search engine optimization can be a fickle mistress. It might feel like you are working your tail off for months to create, create, create and optimize, optimize, optimize just to find that you’ve only risen a few spots in the rankings. That can be disheartening, to...
Are You Using Internal Links the Right Way?
If you’re a novice online business owner, you may already feel a little overwhelmed by the prospect of everything you need to do to get your company off the ground. In the beginning, your primary focus is probably inventory acquisition, public relations, and...
Nine Questions To Help You Identify A Good SEO Company
We live in the era of the fake guru. They are all over social media, with promises that they have hacked the code for success if you adopt their simple system for a low price. The good news is that with the right questions, it’s not hard to sniff out if an SEO company...
3 Tips for Becoming a Successful Content Creator
Want to be a better person? Think calming thoughts when road rage threatens to take the wheel. Want to become a better parent? Read with your child every day. Want to be a better dental patient? Brush twice a day and floss daily. The same principles apply for...