SEO Tips

One of the basic search engine optimization (SEO) principles is that appropriate backlinks are good for your rankings.  Unfortunately, inappropriate hyperlinks can do a lot of harm.  Bad links may come to you in the form of emails, or you may be directed toward them...

Have you thanked your employees lately?  It’s high time, and Employee Appreciation Day is the perfect reason to do so.  Employee Appreciation Day is celebrated every year on the first Friday of March. It was started in 1995 by Bob Nelson of the Recognition...

Every time I hear the word “phishing,” I can’t help but think about baiting the hook, casting a line, and waiting, waiting, waiting to catch something (preferably not seaweed or an old boot). While this may evoke childhood fishing memories, phishing with a “ph” is bad...

Google is the internet’s biggest search engine right now, maintaining nearly 90% market share. The more visible your website is on Google, the more likely customers will click on the link and buy from you. However, to prevent abuse, Google also gives out penalties to...

Uniform Resource Locators, more commonly referred to as URLs, are the address of a page, image, or file on the internet. The URL of your website is the first thing that the search engines and your customers see. They show the resource’s location needed to access it...

Social media marketing is one of the most effective, free marketing solutions available to your business, but that doesn’t mean it’s a straight shot to success. If you’ve noticed that your social media campaign isn’t giving you the kind of returns that you want, you...

You may feel that social media has no place in serious business, but you couldn’t be more wrong. Social media has turned the business world on its head and is directly influencing profits and returns. I’m not saying that your company needs a Twitter account, per se,...

Many people have heard of search engine optimization, but not everybody knows exactly what it entails or why it really matters to a website. We asked other SEO companies to explain the specifics of SEO from their perspective and why they are significant when it comes...

There is no denying the power of social media where marketing is concerned, but utilizing it to its fullest potential can be a challenge. Social media platforms are constantly changing and developing, so just staying on top of the technology can feel like a full-time...

Businesses looking for quick results may be tempted to resort to aggressive SEO techniques and tactics that do not obey search engine guidelines. Such practices are sometimes recommended by untrustworthy “experts” who don't have the patience wait for the results of a...