SEO Tips
and internet marketing news
Search, Social, and… politics?
If you thought that the drama would simmer down with the election now behind us, you would be wrong. Well, at least in the search world. A recent article from The Washington Examiner reports that some of the big wigs from Google and Facebook are hoping for a seat on...
Google hits lowest usage on record in UK and China
Google has not only dropped to some of their lowest, if not the lowest, marketshare usage in China, but in the UK also. This is according to Experian. While this is pretty notable, it is by no means the downfall of Google. Especially when you consider that their drop...
Google adds disavow link feature
The addition of Google's new disavow tool is a welcome tool. This new feature allows you to have an extra tool to protect your website from "negative SEO." Previously, if a competitor was to go out and submit a bunch of low quality links to your site, Google would...
How do you measure SEO success?
A common question about SEO is "how do you measure its success?" You can measure SEO success in a variety of ways. Increased rankings Increased traffic Increased revenue They all coincide. If you have increased rankings, you should incur increased traffic. If you...
How often do you send a report?
We make it easy. Your reports are automatically sent monthly. That way you see - definitively - how well you're increasing.
Avoid excessively displaying ads above the fold
In another recent change of Google's algorithm, they have released an update that is intended to penalize sites that have excessive ads, particularly above the fold. What does "above the fold" mean? This area is the space on a website that you can see before you have...
Exact match domain algorithm change
Google announced a recent algorithm change that is intented to give less value to domain names that are used strictly for keyword gains vs. actual branding. This "levels the playing field" for a lot of users of SEO. For clients that have keyword specific domains, we...
Google removing +1 reports in Webmaster Tools
Google is quite something. Just as they excitedly announce that they have integrated their Google +1 button counts as a signal of data in Webmaster Tools, they are now removing it. Don't fear though. They're actually just consolidating the data into Analytics. If you...
New study suggests that SEO has a better ROI than PPC
SEO is not necessarily "better" than PPC, or vice versa. In fact, they both have their strengths and should compliment each other more-so than be a choice between the two. Many business run both, as they should. However, have you considered which of the two bring you...
2x increase in non-paid search traffic
This week has been quite the "two-fer." Earlier this week we posted about a client that had huge gains in a single calendar using white hat SEO. We had another newer client due for their first quarterly review this week as well. Their results included 21 keywords...
Microsoft aggressively promoting Bing over Google
Microsoft has developed a new site, bingiton.com. They site reads that "Bing It On is a side-by-side Bing versus Google search-off challenge. 5 rounds, one winner." The intention of the site is to allow a visitor to enter a search term. The site then displays two...
Whitehat SEO
Who said white hat SEO cannot bring quick results? Below is one of SEO National's more recent clients. We'll respect the client's privacy and not reveal who they are. We can tell you though that their business works in the telecommunications vertical, and that the...
Increased backlink volumes
Good news! We've increased client backlink volumes. Backlinks are when other sites link to your site. We regularly submit backlinks to various sites for client campaigns in an effort to gain a "vote" in the online popularity contest that is search rankings. While most...
Google “Ranking Documents”
Wondering why Google is slower in showing your website at the top of search engine rankings, even if immediate gains are warranted. A while back, Google received patent approval on a mechanism called "Ranking Documents." It is believed that since this patent, Google...
Early holiday season preparation
It's never to early to start thinking about the holiday season, especially when you have an e-commerce store. Even those clients of ours that do not necessarily run an e-commerce based business can still benefit from preparing for the end of the year. E-commerce...