SEO Tips
and internet marketing news
Why You Should Avoid Knee-Jerk Reactions to Rankings
Whether you are an SEO company or a client, avoiding knee-jerk reactions to ranking changes is crucial to long-term success. Especially when it comes to search engines other than Google. While a random change in rankings on Google is obviously something to pay...
Google Hummingbird and Social Media
Google's latest algorithm update is called "Hummingbird." They sure have a fixation for animals, don't they? The latest algorithm is aimed at understanding the context of a search on Google as a whole. This is a big change from Google trying to render results on...
Google’s “Project Shield”
You either love Google or you hate them. They recently released "Project Shield." This tool is offered to non-profits. The assumed value in this tool is it helps website uptime for activists if someone tries to pull down their website with a DDoS attack. At face...
Google Banner Ads
Have you heard the rumors about Google allowing large banner ads for certain advertisers? Well, at this point they're not so much rumors. According to various blogs, Google is experimenting with large banner advertising with at least 30 advertisers. All despite the...
Google’s history
Oh, how quickly Google has evolved. See their company history here.
What types of backlinks to you build?
The days of pumping out links just to get a lot of backlinks are long gone. You need an SEO agency that will carefully submit your backlinks to quality controlled resources. You need a marketing company that submits links based on a plan, not a shotgun approach. In...
Google+ Adds Embedded Post Feature
It looks like Google is jumping on the bandwagon of one particular social media feature. You can now embed specific posts from a Google+ page onto a website. What originated as a feature on twitter was recently picked up by Facebook as well. A short time later, Google...
Google Loves Brands
nofolDoes Google love brands? Many in the industry seem to imply that it is a resounding "yes." It's hard to disagree with many of their arguments as to why. This theory is magnified by Google's algorithm changes over the last year. We often remind clients that...
Google Hummingbird Algorithm Update
Google announced an overhaul to their search algorithm called "Hummingbird." They haven't fully clarified what the algorithm update entails, but the general consensus in the industry is that it focuses on more immediate results based on long-tail searches. For...
Twitter IPO
Did you hear the latest (potential) tech IPO? Twitter is considering joining the ranks of publicily traded entities. Just last month, the company disclosed that they confidentially provided information to the SEC. There's not currently many more details, because...
Google Analytics Keyword Data “Not Provided”
Over the last 18 months, Google has slowly been removing keyword data from webmasters' Analytics. Opinions on the exact reason are all over the map. It started back in 2011 when Google added a feature for users to enable SSL during their searches. At that point, all...
Bing tests deep link results
Bing continues attempting to match Google feature-for-feature. Their latest tested feature includes deep links or, as Google calls them, "sitelinks." What these links provide is multiple results for one site. If Bing senses that, based on your search term, you are...
Why regular content continues to grow in importance
It seems that "content" is one of the most discussed topics in the SEO world this year. There's good reason. Google wants to return results that offer a good "experience" for visitors. That means they are pushing for sites that "add value" to rank at the top. If your...
Yahoo’s New Logo
Hey, everyone. Is it the early 90's of graphic design again? Yahoo unveiled their new logo this week in this blog post. Bevels? Really? We're big fans of keeping designs simple. However, other than adding bevels to the logo it seems like there wasn't much change...
How SEO may help your Pay Per Click
Over the last year, Google has continued to increase transparency for webmasters across their various platforms. First, there was an increase in shared data across Analytics and Webmaster tools. Now, your Pay Per Click campaign can show you keyword suggestions based...