SEO Tips
and internet marketing news
Choosing the Right SEO Company for Your Business
While many companies offer search engine optimization services, it can be difficult to know if they will provide the quality and results that you need. Choosing an SEO company can be both daunting and confusing. But before you let the choice overwhelm you, consider a...
Heartfelt Thanks to our Customers
January includes the well-known holidays of New Year’s Day and Martin Luther King Day. What most people don’t know, however, is that it also hosts National Thank You Month. So while we’re looking forward to the excitement of 2017, we’re also looking back at the people...
New Year’s Resolutions for Your Website
E-commerce had a banner year in 2016, and it is expected to grow further in the coming year. SEO National is thankful to have contributed to the success of many e-commerce businesses, and we look forward to continuing to be part of these teams in the coming year. Here...
Biggest SEO News of the Year
It was a big year for search engine optimization. While there was no update to Google’s algorithms that were as impactful as historical Panda and Penguin updates, there were a lot of small revisions that necessitated changes to SEO strategies. These changes were in...
2016 SEO Changes: A Recap
SEO can be a huge contributor to e-commerce websites, attracting more web traffic and, ultimately, more sales. Just as with new technologies, SEO is always evolving, and new practices emerge with regularity. It’s imperative to jump on SEO changes in order to stay...
Building an SEO Team
If you’re in the market for someone to handle your search engine optimization, consider the big picture. Skills and know-how are imperative. Potential employees need to have a strong knowledge of information architecture and HTML, but there’s more to consider. Since...
What is the shortest path to see SEO results?
Short answer - there is no quick path. ... but why? With other forms of advertising (PPC, social media, etc.) you can change call-to-action on your ads, get...
Your Year-end Business Assessment
The year is slowly winding down. The holidays are upon us, and you are doubtless looking forward to enjoying downtime with family. It’s also a good time to take stock of your business, analyzing the gains of the past year and making preparations for the coming year....
Is creating content or building backlinks more important?
(pixabay / Unsplash) The value of content vs backlinks will vary based on two things. your industry your competition within that industry For example, selling a weight loss product on a national scale is way more competitive than selling lawn mowers in a specific...
How do I rank for X that is super competitive?
This is a common question. "How do you get to the top for crowded keywords like shoes, women's clothing, etc." First, I'll not answer it directly and explain why not taking the crowded keyword approach is better. Then, I'll ignore my first answer and give you a direct...
Is optimizing for video different than optimizing a page?
We had a great reader question. Is optimizing for video different than optimizing a page? Optimizing for video is quite different than optimizing for a website or pages within a site. Here's why. 1 - With videos, you primarily have only the video itself, its title,...
Is Your Store Ready for the Black Friday Blitzkrieg?
Black Friday is the biggest shopping day of the year. Millions of shoppers pound the pavement in search of deep discounts. In 2016, Black Friday sales amounted to $1.6 billion. If you own a retail store and want to get your fair share of Black Friday revenue, it’s...
Get Off to an Energetic and Productive Start
Entrepreneurs are a special breed. They often have to be productive and responsive around the clock. It’s not uncommon for entrepreneurs to work well beyond the standard “9 to 5,” then hit the bed exhausted, only to have to wake up at the crack of dawn and do it all...
SEO Press Release Tips
Press releases have run the gamut of being loved and hated for SEO. Right now, they're somewhere in the middle. Press releases these days are only as valuable as the news is exciting. That's not to say that press isn't beneficial in it's own ways, but for SEO there...
Facebook Or Twitter: Which is Better for Your Brand
Facebook and Twitter are the two “heavyweights” of social media, but there’s really no way to determine which is better because each has their advantages for different scenarios. One thing is definite: People consider Facebook and Twitter to be better than Google+ for...