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SEO Winner’s Cheat Sheet Guide for Small Businesses

SEO Winner’s Cheat Sheet Guide for Small Businesses

Beating your competition at SEO is easy. All you need is one thing. Just one. Before I tell you what that is, you need to start with an understanding that search engine optimization boils down to building brand awareness. Gone are the days of keyword stuffing and...

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New Website?  Don’t Let Content Creation Overwhelm You

New Website? Don’t Let Content Creation Overwhelm You

You have a new website design in mind and realize you have to add content into it to tell people about you.  You think content will be easy... until you start.  You quickly realize how overwhelming it is to write a company bio.  Even worse, how do you come up with...

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Going on Shark Tank? Make Sure Your Website Doesn’t Crash.

Going on Shark Tank? Make Sure Your Website Doesn’t Crash.

I've been fortunate enough to work with clients ahead of them being featured on Shark Tank.  The obvious excitement for a Shark Tank-featured business is that they're going to get a flood of traffic.  However, what many people don't think ahead about is how that flood...

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Website Not Converting?  This May be Why

Website Not Converting? This May be Why

You might have an ample amount of traffic on your website because you have good SEO, effective social media marketing, and a great online reputation, but your visitors won’t do you much good unless you can convert them into actual customers. You need increase...

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How to Generate Top-quality Content All Year Long

How to Generate Top-quality Content All Year Long

Consistency is a critical part of the long-term success of your content marketing strategy. You cannot be churning out great content in one month and then settle for unengaging, not-so-relevant content the following month. Your content should be predictably...

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Does Content Marketing Still Work?

Does Content Marketing Still Work?

You have a beautiful website, but no one is visiting it?  Growing your business requires a substantial flow of traffic to your website, which can be attained through search engine optimization ("SEO"). Solid SEO includes the continuous generation of high-quality,...

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5 Ways Images Can Help Your Blog

5 Ways Images Can Help Your Blog

When you think of blogs, you probably think of text.  But for maximum effect, a blog should be more than just words on the page. It should be a harmonious combination of text, images, and other multi-media elements. Here are a few reasons to include images in your...

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Can You Optimize for Google’s Featured Snippet?

Can You Optimize for Google’s Featured Snippet?

Featured snippets appear on some search engine results pages when a user poses a question-based search. The snippet showcases content from one of the top-ranked pages that answers the query. Google has recently refined the way it displays results to users by...

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Finding an SEO Company that Doesn’t Suck

Finding an SEO Company that Doesn’t Suck

Choosing the right search engine optimization agency for your internet marketing needs can be a challenging process. It is not unheard of for a business to run through a few SEO companies before they find the right one for them.  That cycle can be time consuming and...

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Is Your Content Creation Strategy Successful?

Is Your Content Creation Strategy Successful?

Strap yourself in your seat.  Content marketing is hard, and it takes forever. You need to be patient when you launch your content marketing efforts.  It can be several months before the ball starts rolling and your business starts to see a return on your investment. ...

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Website Optimization on Valentine’s Day [infographic]

Website Optimization on Valentine’s Day [infographic]

The best internet marketing campaign is the one follows the trends when people are becoming more generous towards their loved ones. This is Valentine’s Celebration. This is the time when gift giving becomes common and the business prospers. Matching your internet...

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SEO:  Expect Results—but Not Overnight

SEO: Expect Results—but Not Overnight

Here’s a common scenario: An entrepreneur heard about the wonders of search engine optimization.  He contacted a reputable SEO company that he believed could take his business to the next level of success. They agreed on a budget and started working on an SEO...

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Why content is a must for 2018 SEO

Why content is a must for 2018 SEO

To have a chance at beating the competition online, you must get on the content bandwagon.  Content is not only important from a traditional blogging perspective, but it translates into so many other types of media.  A quality blog post can be repurposed into an...

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Why SEO is Like a 401k

Why SEO is Like a 401k

They may not seem to belong in the same category, but SEO can be likened to a 401k plan.  Educating yourself on how to take advantage of your 401k to the fullest will be in your best interest. The same pertains to SEO.  You should stay informed about SEO and the...

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