SEO Tips
and internet marketing news
Can You Optimize Funnels for SEO?
Yes. But you’ve probably heard the opposite. Before we get into how funnels can now be optimized for search engines, let’s go back a few years to understand where the current misconception came from. Funnel Platforms Are Built for Funnels Sales funnels and SEO are...
SEO > Paid Ads
Google something. Anything. “Ugly Christmas sweater,” “best books for middle schoolers,” or “how to get green crayon out of white rug” will do. There’s a good chance that the first few results on the top of the page were “sponsored,” but your eyes glazed over them...
Overcoming Enterprise SEO Challenges
Enterprise SEO is no walk in the park. Big businesses often struggle to get it right. There are too many moving parts and too many cooks in the kitchen. One team says one thing, and another says something else. And suddenly, your SEO strategy is all over the place....
Getting Your Dream Job: The Power of Soft Skills
As a business owner who places a premium on efficiency in the hiring process, I know firsthand the importance of hiring based on a candidate's soft skills rather than just their technical abilities. Contrary to popular belief, it's usually not the flashy resume or...
Best 2024 WordPress SEO Plugins: 24 Optimization Plugins
WordPress currently has more than 55,000 plugins to choose from, so finding the best WordPress SEO plugins can be overwhelming. Luckily for you, I’ve taken my two decades in SEO and created a “master list” of the best WordPress SEO plugins for you. Best of all, I will...
Can You Trust Someone To Write SEO Blogs For You?
You’ve decided to hire a search engine optimization company to increase your online traffic. You’re happy to let them take over the technical stuff. But what about your blogs? Can they really speak with authority about your industry? Will they get the technical jargon...
One Website is Better than Two
One solid website is better than diluting traffic across multiple domains. SEO client wanted to split their SEO budget across two websites. Told them that was a bad idea. "But, can't we show up more with more domains?" No. Unless your different sites serve unique...
Backlinks: Do You Really Need Them? And If So, How Many?
We all know that Google loves backlinks (when another website includes hyperlinks to yours). Ask a dozen search engine optimization experts what the best way to skyrocket your Google rankings is, and many will probably say “backlinks.” That means backlinks are the...
Why Can’t SEO Go Faster?
In auto racing, it’s tempting to go full power, full time. But skilled drivers know that taking the corners too fast can cause them to lose the battle with centrifugal force. They could spin out, hit a wall or get taken out by another driver. It’s a balance, and at...
Why Are SEO Prices And Timeframes So Elusive?
Your smartwatch can calculate your body temperature and blood saturation levels. The fast-food menu tells you exactly how many calories that cheeseburger will pump into your body. Your weather app knows what the weather will be days in advance. In this era of instant...
Can PPC Help SEO?
No, PPC doesn’t help your SEO – at least not in a true sense. The problem is people associate PPC results with organic search potential, which often leads to unmet expectations. To give you an example, some marketers falsely believe that a high PPC click-through rate...
How has COVID changed your holiday marketing strategies?
This past year changed the way we live and work. As a result, many business owners were forced to re-invent their marketing plans for the holiday season to accommodate shifts in consumer habits. Read on to see how businesses in a variety of different retail markets...
Tips to streamline SEO content writing to balance quality and quantity
In the process of generating content to drive up search engine rankings, many SEO companies encounter roadblocks. Balancing the need to create relevant, quality content with the necessity of generating enough unique content can be challenging. Knowing which is more...
Six Ways To Help Your SEO Partner Maximize Your Wins
You have a great product. Now how do you let potential customers know that without having to shell out for paid ads? Search engine optimization (SEO) is a tried-and-true solution for engaging target audiences by showing up higher on search engines. You do this by...
Negative Impact of Amazon Affiliate Pages on SEO
Client added a bunch of Amazon affiliate links to their site, but... they didn't give me the heads up. They were hoping to add additional passive income by sending people OFF of their website (stealing sales from their core product). Instead, then new pages had thin...