AI Optimization: How to Rank in ChatGPT

AI Optimization Executive Summary

AI has changed how people search for information. Whether someone asks ChatGPT a question or uses Google’s AI features, they’re getting answers pulled from what AI systems consider authoritative sources. This case study shows how SEO National positions SEO clients as one of those authoritative sources.

AI Optimization Introduction

Using an example query of people asking AI about the health and beauty opportunities of pine tar soap, Packer’s Pine appears as the trusted source – in both ChatGPT’s responses and Google’s AI Overview results. This case study details how SEO National achieved this through strategic SEO implementation, making Packer’s Pine a recognized authority across AI search results.

Tie this in with our latest white paper on “Best SEO Copywriting Ranking Strategies” and you might be unstoppable in both AI results and traditional SEO rankings.

AI Optimization Approach

SEO National developed a comprehensive AI ranking strategy based on three core SEO fundamentals:

1. SEO Structure: We implemented extensive schema markup that helped AI systems understand and trust Packer’s Pine’s content. Schema helps search engines understand the context of your content, and business offerings.  This included detailed product information, company data, and answers to common customer FAQs.
2. SEO Content: We built a content strategy that directly addressed what customers wanted to know about pine tar soap. By providing clear, authoritative information, we made Packer’s Pine a natural source for AI systems to cite.
3. SEO Credibility: We established strong trust signals internally and externally to the site, making it clear to both traditional search engines and AI systems that Packer’s Pine was the authority of their industry.

In short, AI is just another search engine that accesses its content also the same as traditional search engines… from websites.

AI Ranking Results

When users ask ChatGPT “Can I use pine tar soap on my face?”, Packer’s Pine appears as a primary source. The AI system consistently cites our client’s expertise on the topic.

In Google’s AI responses, Packer’s Pine also shows up as a trusted source for information about pine tar soap. This demonstrates how our SEO implementation successfully established authority across AI systems.

Even more telling: when users ask ChatGPT for pine tar soap recommendations, Packer’s Pine consistently appears at the top of the list as a purchase recommendation. This shows how our technical implementation helped establish the brand as a leading authority.

AI Optimization Technical Implementation

SEO National’s schema implementation created a clear structure that AI systems could understand and trust. We marked up:

• Business Schema: We created a clear picture of who Packer’s Pine is and why they’re an authority in their monetizable industry.
• Product Schema: Every aspect of Packer’s Pine’s products was clearly defined – from basic details to usage instructions, ingredients, and customer experiences.
• FAQ Schema: We structured FAQs and their answers in a way that made them easily accessible to AI systems.

SEO Content Strategy = AI Content Strategy

Our content strategy focused on answering real customer questions about pine tar soap. Rather than just creating marketing materials, we developed authoritative content that addressed specific customer needs and concerns.

Measurable AI Impact

Our implementation delivered clear positive impact with increased exposure to their website:

• Engaged sessions improved 57.03%
• Sessions grew 62.09%
• Active users increased 63.06%

These numbers show that by establishing Packer’s Pine as an authority for AI systems, we also drove real business results.

Key AI Ranking Insights

SEO National’s work with Packer’s Pine revealed several important insights about SEO for AI search:

• Clear structure matters. AI systems need to understand not just what your content says, but what it means and how it relates to user questions.
• Authority comes from answering real questions. By providing clear, detailed answers to customer questions, you become a natural source for AI systems to cite.
• Technical implementation and content work together. Success comes from having both the right technical structure and the right content for AI systems to draw from.

AI Optimization Conclusion

SEO National’s implementation for Packer’s Pine shows how proper SEO strategy can establish a brand as an authority in AI search results. By focusing on structure, content, and credibility, we created a foundation that works for both traditional search and AI systems.